Professional Marketing
Sound knowledge of technical marketing for lighting specification professionals
International Regulations
Advice on standards, product approval, EU directives & International regulations
Asia Procurement
Component and finished product sourcing and supply chain management advice
Technical Knowledge
Lighting technical expertise in all areas, available for comment or presentations on all related subject areas
International Sales Advice
For lighting projects, network of contacts, distributor management, international commercial practice
Intellectual Property
Experienced in developing and obtaining trademarks, design registrations and patents
Fred Bass
Fred brings more than 35 years of lighting experience to his consultancy latterly with 10 years at Neonlite the brand owner of MEGAMAN®. Fred was responsible for strengthening business development and leading the sales and marketing strategies with some of the world’s leading energy-saving products. He directed the Paviom brand sales team which won major roll outs with Liverpool stores in Mexico where they installed over 26,000 LED tracklights and over 50,000 low energy downlights. He also took a leading role in participating in the United Nations U4E (united for efficiency) programme .
Formerly, Fred held senior positions in numerous lighting companies including Group Product Marketing and R&D Director at Sylvania Lighting International Ltd where he was responsible for directing the design and development of fixture product across the group.
He directed the international sales team that won the Paris Metro project for Concord Lighting with a low energy custom made linear system which still lights 100 Metro stations and was worth over £8 million.
As a specialist in lighting, he has also represented companies at external bodies such as the EU commission, the UN, NGOs and standards organisations such as ZigBee. Fred is familiar with all areas of energy saving lighting solutions having worked with light sources, light fittings, LED modules & components and smart lighting controls.
Fred is technically grounded having graduated in Electrical & Electronic Engineering from Leeds Beckett University.
Experience
Director for Global Marketing & PR of Megaman brand
Neonlite International Ltd
April 2010 – April 2018
Joint owner and Managing Director
Paviom HK Ltd
Jan 2008 – Mar 2017
Group R&D Director Havells-Sylvania fixtures
SYLVANIA (UK) HOLDINGS Co. Ltd
July 2006 – Dec 2007
Experience Cont.
Global Product Director Sli fixtures
SYLVANIA (UK) HOLDINGS Co. Ltd
Jan 2005 – June 2007
International product director
CONCORD LIGHTING LTD (Sli group company)
1998 – 2004
Company Director
International experience as director across four country jurisdictions.
20 years
Projects
Paris Metro
Project worth over £8 million for Concord Lighting with a low energy custom made linear system which still lights 100 stations.
Liverpool Stores, Mexico
Directed the Paviom sales team which won major roll outs with Liverpool Stores installing over 26,000 LED tracklights and over 50,000 low energy downlights.
Our Blog
Lighting as a service to enable circular economy
The lighting industry has seen huge change in the last five to ten years. Whatever your views on the legitimacy of LED lifetime claims, customers are making the switch to LEDs and they are lasting at least long enough to effectively wipe out the lamp resale market....
Buy cheap, buy twice… (and never mind the waste!)
A recent industry survey by CSIL (R3362 Nov 18) based on 2017 lighting consumption in the EU has some quite surprising numbers, for example the largest sector is consumer lighting where it is estimated only 4% of products sold were serviceable and overall it is...
LEDs: the myth vs reality
It used to be that there were only three certainties in life: Death, taxes, and that switching to LED was good for the environment. But now we’re further along the adoption curve, worrying trends around failure rates, serviceability and damage to the circular economy...
Contact Us
If you’re interested in working with us please get in touch.
42 Newhaven Enterprise Centre,
Denton Island,
Newhaven,
BN9 9BA
+44 (0)1273 615086
+44 (0)7912 557586
fred@basslighting.com
